A Texas mom thought she'd decorate maybe 30 porches for friends and family.
Five years later, she's running 20 eighteen-wheeler trucks delivering pumpkin displays to over 1,300 homes across three major metro areas.
Her revenue? Up over 4,000% since she started.
When ABC News asked how she knew people would pay for this, she said:
"I thought, 'Would someone else spend $1,000 on pumpkins?' And turns out, yes."
That quote went viral. And suddenly, national media couldn't stop covering this "weird" little business.
The Numbers That Made Headlines
Here's what caught the media's attention:
The pricing: Packages range from $325 to over $1,000. The premium option? Two large pumpkins plus about 40 additional pumpkins in various shapes, sizes, and colors—delivered and arranged on your porch.
The demand: One decorator went from 250 homes her first year to 1,300+ homes—and still has a waiting list.
The growth: Some porch businesses have seen revenue increase 4,000% in five years. Not a typo.
The model: Busy homeowners want stunning seasonal porches. They don't have time (or the eye) to do it themselves. They'll happily pay someone to handle it.
The kind of display that commands $500+ in most markets
Why This Works (When Other Side Hustles Don't)
The media attention happened because this business breaks all the rules:
No technology barrier. You're not fighting algorithms or learning to code. You're arranging pumpkins and mums on someone's porch.
No race to the bottom. People pay $325-$1,000+ for premium displays. This isn't competing on price—it's competing on taste and convenience.
No inventory risk. You source local pumpkins and supplies for each job. Client pays upfront. No warehouse, no leftover stock, no waste.
Built-in repeat business. One client becomes four seasons of work: Valentine's Day, spring/Easter, fall, and holidays. Book them once, keep them for years.
What the Media Doesn't Tell You
The TV segments and magazine articles focus on the big success stories—the women running fleets of trucks and decorating thousands of homes.
But here's what they don't show: most women who do this aren't building empires. They're building part-time income on their own terms.
The typical first-year numbers we see:
→ Conservative (5-10 hours/week): $8,000-15,000/year
→ Part-time (15-20 hours/week): $20,000-35,000/year
→ Full effort (25+ hours/week): $40,000+ per year
You don't have to be the next Good Morning America feature story. You just have to find what works for your life.
"I do this for grocery money," says Carol, 63, from Indiana. "Maybe $800-1,200 a month during busy seasons. That's all I want. And that's allowed."
"Not everyone wants to build an empire. Some of us just want breathing room. This gives you both options."
The Success Pattern We Keep Seeing
After talking to hundreds of women in the Porch to Profit community, a pattern emerges:
Month 1: Complete the course. Post on Nextdoor and Facebook using the templates. Land 2-5 clients.
Month 2-3: Those first clients tell their neighbors. Photos of your work spread. You get referrals without trying.
By Fall (if you start in spring): You're fully booked. People are asking to be on a waiting list. You start thinking about raising prices.
Year 2: Repeat clients from year one come back automatically. Your calendar fills up faster. You work fewer hours for more money.
This isn't hype—it's what we hear over and over again from real women doing this.
How to Start Your Own
The women making headlines didn't have special training. They figured it out—the hard way.
But now there's a shortcut: a $29 course called Porch to Profit that packages everything you need.
It was created by Jessica, who built her own porch decorating business and now teaches others the exact system—pricing formulas, client scripts, marketing templates, design guides for every season.
The $29 price is intentional. "Most business courses charge hundreds," Jessica says. "I wanted to remove every barrier. If this helps someone build a real business, that's worth more than squeezing every dollar."
What's Inside the Course
The Complete System Includes:
- Step-by-step training for all four seasons (Valentine's, spring, fall, holidays)
- Pricing templates so you know exactly what to charge in your market
- Client scripts — word-for-word what to say when booking
- Marketing templates for Facebook, Nextdoor, and Instagram
- The "7-Day Launchpad" to land your first paying client fast
- Supply lists with wholesale sources
- Design formulas that work every time
What Our Students Are Saying
Will This Work Where You Live?
The most common question: "But will it work in MY area?"
Women are successfully running porch decorating businesses in 47 states—big cities, small towns, suburbs, even rural areas.
The only requirements:
- Houses with porches
- Homeowners with disposable income
- People who value curb appeal
If your area has those things, there's demand. The only question is whether you'll be the one serving it.
Why the Media Keeps Covering This
Here's why outlets like GMA, People, and ABC News keep returning to porch decorating stories:
It's visually compelling. TV loves beautiful before-and-after shots. Magazine readers love scrolling through gorgeous seasonal displays.
It's a "feel good" story. Women finding success on their own terms, doing creative work, building businesses in their communities. That's the kind of story that resonates.
The numbers are remarkable. When a side hustle can generate $20,000-40,000+ per year with minimal startup costs, that's genuinely newsworthy.
It's relatable. Unlike tech startups or stock trading, this is something anyone can picture themselves doing. "I could decorate a porch" is a thought millions of women have when they see these stories.
The media attention has one side effect: awareness is growing. More women are starting porch businesses every month. The first-mover advantage won't last forever.
The $29 Decision
Here's what I tell people who are on the fence:
The course costs $29. That's:
→ Less than one porch you'll decorate
→ Less than dinner for two
→ Less than a tank of gas
If it works for you, the return is enormous—thousands of dollars in potential income.
If it doesn't work for you, there's a 14-day money-back guarantee. You lose nothing but a little time.
The risk-to-reward math is heavily in your favor.
Join the Movement
Thousands of women have already started their porch decorating businesses. Get the same system they used—for just $29.
Start Your Porch Business — Just $29 →14-day money-back guarantee • Instant access
The Best Time to Start
Spring is actually an ideal time to begin. Valentine's Day and Easter create immediate demand, and you'll be fully established before the fall rush (when most women report making the bulk of their income).
Women who wait until "later" often find themselves watching from the sidelines while others book out.
The course is available now for $29. That's less than a tank of gas, with a 14-day money-back guarantee if it's not for you.
The media didn't feature this for nothing. There's something real here.
What Makes This Different From Other "Opportunities"
After years of watching MLMs prey on women our age, I understand the skepticism. So let me be clear about what this is NOT:
It's not an MLM. There's no recruiting. No downlines. No making your friends uncomfortable. You do the work, you get paid. Period.
It's not a get-rich-quick scheme. You're building a real business that requires real work. The women succeeding are putting in effort—they're just getting fairly compensated for it.
It's not too good to be true. The business model is simple: busy people pay for services that save them time and make their homes look beautiful. That's been true forever.
It's not saturated. Unlike Etsy, Amazon, or app-based gigs, most neighborhoods have zero porch decorators. You're not competing with millions of people—you're often the only option.
The women who've been featured on GMA and People Magazine started just like you—curious, skeptical, and wondering if this could really work. The difference is they decided to try.
Your Choice
You can keep scrolling and wondering "what if."
Or you can invest $29, go through the course this week, and potentially have your first paying client within days.
The women who were featured on national television started somewhere. They started with a decision.
What will you decide?
See What the Hype Is About
Good Morning America. People Magazine. ABC News. They all covered it. Now it's your turn to see why.
Get Instant Access — $29 →14-day guarantee • Join 800+ women
Reader Comments
Showing 15 of 1,842 commentsI remember seeing this on GMA and thinking "no way that's real." Six months later I've made over $22K. It's very real.
My daughter sent me the People Magazine article. I was skeptical but the $29 price made it easy to try. Best decision I've made in years. Thank you Jessica!
The scripts alone are worth way more than $29. I was terrified to talk to potential clients. The word-for-word templates made it so easy. Booked my first 5 clients using exactly what the course provided.
I showed my husband the Business Insider article and he finally stopped rolling his eyes at my "porch hobby." Now he helps me carry supplies on weekends. $38K later, he's a believer!
Is this available in Canada or just the US?
@Janet I'm in Ontario! The principles work anywhere people have porches. I just adjusted pricing for CAD. Had my best fall season ever.
Retired teacher here. This gave me something creative to do AND extra income. My pension covers basics but this lets me travel and spoil the grandkids. Best of both worlds!
Year 2 now. First year made $27K. This year on track for $45K. Added a helper and expanded to neighboring towns. Jessica's system really works if you follow it.
What do you need to get started? Is there a big upfront cost for supplies?
@Nancy You buy supplies for each job AFTER you book the client. So the client's payment covers everything. I started with basically $0 out of pocket beyond the $29 course. The supply lists in the course show you exactly what to get and where to get wholesale prices.
Saw this on People Magazine and thought "yeah right." But at $29 I figured why not try. Best impulse buy of my life. Made over $3,000 my first month!
The media coverage is real—this business is legit. I've been doing it for 18 months now. Quit my part-time retail job because porch decorating pays better AND I actually enjoy it.
Just bought it! Spring is coming and I want to be ready. Excited to finally try something that actual media outlets have covered vs another random internet thing.
@Linda You're gonna love it! Start with the 7-Day Launchpad section and follow it exactly. I had my first paying client within 5 days of buying the course. Come back and let us know how it goes!