Privacy Policy

Last Updated: January 25, 2026

Apex Unity Brands LLC ("we," "us," or "our") operates the Porch to Profit website and digital products. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or purchase our products.

This policy applies to all visitors, including those in the United Kingdom and European Economic Area, and includes specific provisions required by the UK GDPR and EU GDPR.

Information We Collect

We collect information you provide directly to us, including:

• Personal Information: Name, email address, billing address, and payment information when you make a purchase
• Account Information: Email address when you sign up for our email list or create an account
• Communication Data: Information you provide when you contact us or respond to surveys

We automatically collect certain information when you visit our website:

• Device Information: Browser type, operating system, device type
• Usage Data: Pages visited, time spent on pages, referring website
• Cookies: We use cookies and similar tracking technologies to track activity on our website

How We Use Your Information

We use the information we collect to:

• Process your purchases and deliver digital products
• Send you order confirmations and product access information
• Send marketing emails (with your consent) about new products, promotions, and helpful content
• Respond to your questions and provide customer support
• Improve our website, products, and services
• Comply with legal obligations

Information Sharing

We do not sell your personal information. We may share your information with:

• Payment Processing: Stripe processes all payments. They receive your name, email, billing address, and payment card details. Stripe Privacy Policy
• Email Services: Resend delivers our transactional and marketing emails. They receive your email address and name. Resend Privacy Policy
• Website Hosting: Netlify hosts our website and processes your requests. Netlify Privacy Policy
• Analytics (with consent): Google Analytics collects anonymized usage data to help us understand how visitors use our site. Google Privacy Policy
• Session Recording (with consent): Microsoft Clarity records anonymized session data to help us improve user experience. Microsoft Privacy Policy
• Advertising (with consent): Meta (Facebook/Instagram) and TikTok receive data about your visit to measure advertising effectiveness. Meta Privacy Policy | TikTok Privacy Policy
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets

Payment Security

All payment processing is handled by Stripe, a PCI-compliant payment processor. We do not store your full credit card number on our servers. Stripe's privacy policy can be found at stripe.com/privacy.

Your Rights

You have the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate information
• Deletion: Request that we delete your personal information
• Opt-Out: Unsubscribe from marketing emails at any time using the link in our emails

To exercise these rights, contact us at jessica@porchtoprofit.com. We will respond to your request within 30 days.

Additional Rights for UK and EU Residents

If you are located in the United Kingdom or European Economic Area, you have additional rights under the UK GDPR and EU GDPR:

Legal Basis for Processing:

• Contract: We process your data to fulfill our contract with you when you purchase our products (name, email, payment details, product delivery)
• Consent: We process data for marketing emails and non-essential cookies only with your explicit consent. You can withdraw consent at any time.
• Legitimate Interest: We process data to improve our services and prevent fraud, where our interests do not override your rights
• Legal Obligation: We retain purchase records as required by tax law

Additional Rights:

• Data Portability: Request your data in a machine-readable format (CSV or JSON)
• Restriction: Request that we limit how we use your data
• Object: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw any consent you have given at any time

International Data Transfers:

We are based in the United States. When you provide us with personal data, it is transferred to and processed in the US. We ensure appropriate safeguards are in place, including using service providers that participate in approved data transfer mechanisms or have implemented Standard Contractual Clauses.

Right to Complain:

If you are unhappy with how we handle your data, you have the right to lodge a complaint with your local supervisory authority:

• UK: Information Commissioner's Office (ICO) - ico.org.uk
• EU: Your local Data Protection Authority

Data Retention

We retain your personal information for specific periods based on the type of data:

• Purchase records: 7 years (legal requirement for tax/accounting purposes)
• Email marketing lists: Until you unsubscribe, then deleted within 30 days
• Customer support communications: 3 years from last contact
• Website analytics data: 14 months (Google Analytics), 30 days (Clarity)
• Advertising cookies: 90 days (Meta), 13 months (TikTok)

Cookies and Tracking Technologies

We use cookies and similar technologies on our website. For visitors in the UK, we request your consent before placing non-essential cookies.

Essential Cookies (Always Active):

• Session cookies to maintain your browsing session
• Security cookies to protect against fraud
• Cookie consent preferences

Analytics Cookies (With Consent):

• Google Analytics (_ga, _gid): Measures website traffic and usage patterns. Data retained for 14 months.
• Microsoft Clarity (_clck, _clsk): Records anonymized session replays to improve user experience. Data retained for 30 days.

Marketing Cookies (With Consent):

• Meta Pixel (_fbp, _fbc): Tracks conversions from Facebook/Instagram ads and enables remarketing. Data retained for 90 days.
• TikTok Pixel (_ttp): Tracks conversions from TikTok ads and enables remarketing. Data retained for 13 months.

You can manage your cookie preferences at any time by clicking the cookie settings link in our website footer (UK visitors) or through your browser settings.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.

Children's Privacy

Our website and products are not intended for children under 18 years of age. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date.

Contact Us

If you have questions about this Privacy Policy, please contact us:

Apex Unity Brands LLC
800 N King Street, Suite 304, PMB 1413
Wilmington, DE 19801
Email: jessica@porchtoprofit.com